API Overview

The PulsePoint Life Platform API empowers advertisers and agencies to programmatically create, manage, and optimize healthcare advertising campaigns with precision and scale. Built specifically for the healthcare industry, our API provides secure, compliant access to PulsePoint's premium health-focused inventory and targeting capabilities.

Getting Started

New to the API? Follow these steps to get up and running:

Set up your credentials — Work with your Account Manager to get your Client ID and Secret. Full instructions are in the Getting Started With The API guide.
Authenticate — Use your credentials to generate a Bearer token. See the Authentication guide for the technical details.
Understand the data hierarchy — Before making your first call, familiarize yourself with how Accounts, Advertisers, Campaigns, Line Items, Tactics, and Creatives relate to each other in the Account Assets section.
Make your first call — We recommend starting with read-only GET requests to explore your existing data before creating or modifying resources.

Note: The PulsePoint Platform API operates in a production environment only. We recommend starting with read-only GET requests to familiarize yourself with the API before creating or modifying resources.

Why Use the Life Platform API?

Automation & Efficiency

Reduce Manual Work: Eliminate repetitive campaign setup tasks and focus on strategy
Faster Campaign Launch: Deploy campaigns in minutes instead of hours through programmatic setup
Bulk Operations: Create dozens of campaigns, line items, and creative assignments in single API calls
Workflow Integration: Seamlessly integrate campaign management into your existing marketing operations

Scale & Performance

Portfolio Management: Manage hundreds of campaigns across multiple advertisers from a single interface
Consistent Execution: Ensure campaign setups follow your exact specifications every time
Data-Driven Optimization: Integrate with your analytics stack for automated performance-based adjustments
Resource Efficiency: Free up your team to focus on strategic planning rather than tactical execution

Updates and Major Releases

Subscribe to the ChangeLog within these docs to be notified of small releases. All larger releases will be part of the emailed PulsePoint product release notes and will increment the version within the path to allow for smooth migrations for our users.

OpenAPI Spec

Access the downloadable JSON here